Three Simple Tips for Developing Marketing Content

Marketing content is used daily by content marketers, because it is one of the premier ways to engage with customers. Unfortunately, many marketers are not great at developing content, so they don’t know how to get started. To help, here are three simple tips:

1) Before you begin developing anything, use the 5 W’s to make sure you know and understand:

• WHO is the intended consumer of the content 
• WHAT exactly does the content need to accomplish 
• WHEN does it need to be delivered 
• WHERE will it be delivered (i.e., what channel(s) will be used) 
• WHY is it needed

2) Unless it is not needed (i.e., for an informal piece), always use proper grammar, punctuation and spelling.

3) Be sure that your ideas and information are communicated in a clear and concise manner, as that will make your content easier to digest and understand.

By following these three simple tips, your marketing content will be well-written, more professional, easier to understand and your content marketing will be more effective.

Three Simple Tips for Successful Content Marketing

Content marketing is a critical component of today's marketing toolbox, but many marketers don't know how to do it, so they get it wrong. Here are three simple tips to make your content marketing much more useful and effective.

1) Don't post too much or too often. The purpose of content marketing is to inform and educate, not overwhelm.

2) Post content that provides relevant information about how your product or service provides value to the customer, not just about features and functions.

3) Don't try to sell your product or service via your content, that is not your focus. Let sales do their job and you do yours.

By following these three simple tips, your content marketing will become much more impactful and useful. Remember, the intent of content marketing is to provide useful, relevant information that will help inform your customers and move them through the sales cycle.

© 2019 – Richard Hatheway, Catalyst Strategic Marketing

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