Marketing content is used daily by content marketers,
because it is one of the premier ways to engage with customers. Unfortunately,
many marketers are not great at developing content, so they don’t know how to
get started. To help, here are three simple tips:
1) Before you begin developing anything, use the 5 W’s to
make sure you know and understand:
- WHO is the intended consumer of the content
- WHAT exactly does the content need to accomplish
- WHEN does it need to be delivered
- WHERE will it be delivered (i.e., what channel(s) will be used)
- WHY is it needed
2) Unless it is not needed (i.e., for an informal piece),
always use proper grammar, punctuation and spelling.
3) Be sure that your ideas and information are communicated
in a clear and concise manner, as that will make your content easier to digest
and understand.
By following these three simple tips, your marketing content
will be well-written, more professional, easier to understand and your content
marketing will be more effective.
