Three Simple Tips for Choosing Marketing Social Media Platforms

Marketing uses social media (SM) daily because it’s a great way to engage with customers. Unfortunately, many marketers don’t know how to select a SM platform. To help, here are three simple tips:

1) Know the type of reach you want. Do you need to target specific types of users or a more general population? Do you need to drive awareness to large numbers or focus on a more targeted set of accounts?

2) Know the type of engagement you want. Do you want to provide a video demo? Provide information via a narrative? Do you want to be able to “talk” with them in real-time?

3) Know your customers and how, when, and in what format they prefer to get information. This tells you the type of SM to consider (ex: YouTube for video, Twitter for short information bursts or discussions, podcasts for audio, LinkedIn for discussions, etc).

BONUS TIP: If you’re going to use social media for marketing, make sure you have a well-defined listening program in place so you can respond quickly.

By following these three simple tips, choosing the right SM platform will be easier and your marketing will be more effective.

© 2020 – Richard Hatheway, Catalyst Strategic Marketing

All rights reserved

#marketing

#socialmedia

#socialmediamarketing

Three Simple Tips for Effective Social Media Marketing Listening

Three Simple Tips for Effective Social Media Marketing Listening

Listening. We do it all day long. But if you’re using social media for marketing, listening takes on a slightly different focus. If you’re not familiar with social media listening, here are three simple tips to help:

1) Listening refers to monitoring/tracking any engagements with your business or brand that occur via social media, as well as tracking the results of marketing done through social media. This is necessary so that you can take part in or respond to any discussions or comments.

2) Listening activities may include monitoring social media for keywords, trends, or level of traffic and activity. This provides you with metrics you can use to measure your marketing effectiveness.

3) Listening is an active process that requires commitment and time, as well as active participation in the social media channels being monitored. This allows you to gain valuable insight and information on how you are perceived by the market.

To summarize, listening is keeping track of what is being said about a company, product or service, or around a topic of discussion, for the purpose of being able to respond, report or revise as necessary.

#socialmedialistening

#marketing

© 2019 – Richard Hatheway, Catalyst Strategic Marketing

All rights reserved