Three Simple Tips for Successful Marketing

As the profession of marketing continues to mature, new technologies, tools and methods are developed. Due to that, many marketers don’t know what to do to make their marketing successful. Here are three simple tips to make it easier:

1) Research – before beginning any marketing activity you must do your research. You must know everything about your products, your customers, your market, and your competitors.

2) Development – before developing the marketing strategy and tactics, you must completely understand the business goals. This then guides the marketing strategy development, which in turn guides the choice of marketing tactics and channels to use.

3) Measurement – before launching any marketing activity, you must know what the KPIs are that show whether the business goal is met, along with what the metrics are to track and measure the effectiveness of the marketing activity.

BONUS TIP: Many marketers think there is a “secret recipe” for marketing success. The truth is there is no secret recipe; it all boils down to hard work.

By following these simple tips, your marketing will become more successful and effective.

© 2019 – Richard Hatheway, Catalyst Strategic Marketing

All rights reserved