Product marketing is one of the
most uniquely specialized areas within the overall field of marketing, as well
as one of the most important. Unfortunately, many marketers aren’t sure what product marketing does or has responsibility
for. To clarify, here are three simple tips to help:
1) Product
marketing sits at the intersection of the internal development team(s), sales
and channel partners, and external customers and acts as the conduit to gather
and pass information back and forth between these groups.
2)
Product marketing plays a key role in ensuring that market information and
customer feedback is communicated to the development teams, that products being
developed meet the needs of both customers and the marketplace, and that all
sales and customer-facing organizations have the right training, tools and
information needed to sell.
3) Product
marketing is crucial to the successful launch of products and is critical to
enabling the sales process.
By following these three simple tips, you’ll better
understand what a product marketer is and does.
© 2020 – Richard Hatheway, Catalyst Strategic Marketing
All rights reserved
No comments:
Post a Comment