CTAs - Marketing's Last Chance

CTAs - Still Useful After All These Years

How many of you use CTAs at the end of your marketing materials? 

How many of you even know what a CTA is?

The acronym "CTA" stands for Call To Action, and should be the last thing you leave your customers with when they are learning or reading about your company or business.

A Call To Action is a statement included at the end of a piece of marketing material that gives the person viewing the material the option of receiving more information. Whether the marketing material being viewed is a website, a downloaded document, a video, or some other type, a CTA should always be included at the end.

 A CTA can be as simple as a "For more information, email us at info@youraddress.com, or contact us at (xxx) xxx-xxxx" type of a statement at the end of a piece, or as complex as a form that can be filled out specifying exactly what additional information the customer needs, and whether they would like to schedule a meeting with a salesperson.

The key to CTA effectiveness though, is that simpler is usually better. Remember, you don't want to come across as being pushy.

Using CTAs

So why should you use a CTA? 

Why wouldn't you? 

Putting a CTA at the end of your marketing material is quick and easy. Using a CTA allows you to close the loop with a customer while at the same time helping you move the prospect through the sales funnel.

A CTA also shows the customer that you are interested in them and their situation, but are not trying to cram something (like a sales pitch) down their throat. Essentially, a CTA allows the customer to come to you when they are ready.

Warm Leads, Not Cold

And if a customer does approach you through your CTA, then you now have a warm, not a cold lead, as they are the ones that have indicated to you that they want more information or to speak with a salesperson. You have not coerced them, they asked you to come to them.

The Forgotten Tactic

Unfortunately, regardless of what type of content you're using, CTAs are a tactic that many marketers forget to use. Why? Probably because it is so simple and basic.

Truthfully, many marketers have become so focused on "digital this" and "online that", that they forget that some of the simplest, most basic marketing techniques still work, even in today's digital world. 

What's even more amazing is that CTAs work in both online and offline environments, as well as in print, digital, audio and video formats.

What more could a marketer ask for?

CTAs - Effective When Used

So remember, for a quick and easy way to help fill your sales funnel and increase conversions, be sure to use a CTA at the end of your content. 

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© 2019 – Richard Hatheway, Catalyst Strategic Marketing

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